4 Must-Have PR Tools to Improve Your PR Work and Get More Media Hits
September 1, 2023
Picking and choosing PR tools is hard – we’ve carefully chosen 4 essential options that you must have.
Blog
A sneak peek into the San Francisco Agency work culture
August 10, 2023
Work cultures are different everywhere, so how’s ours? Let us give you a glimpse into life at San Francisco Agency.
3 differences between Finland and the U.S. – and why they matter for business and PR
July 20, 2023
Finnish companies are excited to make it in America. But there are cultural pitfalls to be aware of – and to avoid – in business and PR.
How to find the right journalists for your story
June 14, 2023
Media targeting is crucial for success – check out our guide on how to find the right journalists for your story.
How to monitor, measure, and report PR results – no fancy tools required!
June 14, 2023
Here’s how to monitor, measure, and report the impact of your PR campaigns – no expensive tools required!
3 reasons why your company needs a PR campaign budget (and a plan)
June 13, 2023
Here are three great arguments you can use to tell your boss why you need a PR budget.
Why earned media is better than your own channels
June 8, 2023
When it comes to cost-effective awareness-building and getting new people talking about you, none of your marketing channels can beat getting those earned media articles.
4 ways international PR is different from getting into the local newspaper
May 22, 2023
How do you do international PR? We show you 4 ways international PR is different than what you do at home, and how to get going.
How to kickstart your international PR efforts
April 20, 2023
Read our tips for how to kickstart your international PR efforts – from how to find the right media contacts to having spokespersons in place.
How to write a press release that the media will love
April 20, 2023
Your ultimate cheat sheet on how to write a press release that gets picked up by the media every time.
Three reasons why you should start doing international PR today
April 19, 2023
We tell you three great reasons why the best day to start doing international PR is today.
How PR in smaller media outlets can pave the way to Tier 1 media coverage
March 24, 2023
PR pros always want to get that tier 1 coverage, but writing op-eds and guest articles for smaller media is what helps you get there.
PR Strategy – Why good media relationships are your business’s best friend
March 10, 2023
A PR strategy without a plan for media relationship management isn’t a PR strategy. We tell you how to do it, and why it’s important.
For PR strategy – think like a journalist, not like a marketer
February 23, 2023
To get the media to care about your company, you need to put yourself in the shoes of a journalist.
It all starts with a line.
February 9, 2023
Any brand renewal has to have a purpose – ours all started with a single line. Read on to find out more.
The why, how, and what of telling your company story during turbulent times
February 7, 2023
Storytelling is one of the most powerful tactics your company can utilize during turbulent times.
The value of pitching: building your relationship with the media one discussion at a time
January 17, 2023
Every pitch is an opportunity to build relationships with the media.
How does it feel to lose your Slush virginity?
December 14, 2022
The entire San Francisco Agency crew attended Slush from 16-18 November. Some of us are seasoned, veteran Slushers. Others have braved a couple of rounds
Three takeaways from political PR that will help your PR campaign
November 14, 2022
From a PR perspective, political campaigns are a wild ride. As the news media landscape goes into hyperdrive near elections, PR efforts become harder and
Mythbusting the PR agency life
November 3, 2022
When most people born after 1980 think of an international PR agency, they might be thinking of Samantha from Sex and the City. Not really
