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Any brand renewal has to have a purpose – ours all started with a single line. Read on to find out more.

Storytelling is one of the most powerful tactics your company can utilize during turbulent times.

Every pitch is an opportunity to build relationships with the media.

Right at the end of August, we had the honor of participating in Maria 01’s PR ABC event. Together with the wonderful Kim Oguilve from

Focusing on PR work after your hopefully-as-relaxing-as-possible summer vacation can feel like quite the task, and you may have tons of questions. No need to

On the 25th of February, a day after the Russian unlawful invasion of Ukraine, the Finnish startup VC and other ecosystem players announced their willingness

Here are a few practical tips for companies on how to communicate with your audience during a big humanitarian crisis.

San Francisco Agency has had its own growing pains throughout the years. One thing we have failed in was recruiting. And now we are fixing

How can you create, pitch, distribute and collect media hits for several different press releases without getting lost in the media management process?

The only

On September 15th, 2021, the team at VTT Technical Research Centre of Finland will announce it has successfully produced coffee cells in a bioreactor through

Slush, the world’s leading startup event, is approaching. During the first week of December, Helsinki turns into the epicenter of entrepreneurship and journalists from all

First of all, let me congratulate you – not every startup raises significant funding from professional investors, even if there’s more money in the market

Reputation building through PR is not a “one-and-done” activity, so stop using frameworks that make you think about it that way. My dad is an

Many organizations struggle with limited internal PR and comms resources. One person with communications, marketing, social media and who knows what else on their plate

Comms strategies are not Ikea furniture. Although life would be much easier if they were. I mean, it would be awesome to tear open your

How to make sure your PR efforts are a roaring success and not a miserable flop. Here are the most common downfalls to avoid in

PR is a precision tool – don’t break it by using it as a sledgehammer to bash home your ideas. Here are the most common

We discuss 4 concrete benefits of taking on a long-term PR strategy in your communications, and how PR can boost your marketing as a whole.

There’s a time-worn saying that goes something like this – “a business without marketing is a well-kept secret.”      Marketing Directors know they need

If you type “guest blogging” into Google, you will see plenty of articles discussing the SEO and increased traffic marketing benefits of being a guest