Blog Archives - San Francisco Agency

Funding PR Consultation with Reetta Ilo & Tim Gilbert

Why do startups need PR?

April 3, 2024

In the fast-paced world of startups, gaining a competitive edge is paramount. Our latest blog post sheds light on the indispensable role of Public Relations (PR) in driving startup success. From securing media coverage and building credibility to influencing investor perceptions and navigating crises, discover how PR can elevate your startup’s growth trajectory and ensure you stand out in a crowded marketplace. Explore the myriad benefits PR offers and why it could be the most critical investment in your startup’s future.

San Francisco Agency wins “Best International PR Agency 2024 – Nordics” at the MarTech Awards

April 2, 2024

San Francisco Agency is proud to have been awarded the “Best International PR Agency 2024 – Nordics” by the Martech Awards!

No one cares about your product – how to link PR to bigger media trends

March 15, 2024

Strategic PR is an integral part of a company’s marketing activities. Still, things like product features, new software, or additional functionality often get pushed to the front of press releases. It cannot be said often enough – no one cares about your product.

Media attention, or a blocked email: Do’s and don’ts when talking to journalists

January 22, 2024

A good relationship with your target media is always the center of a successful PR strategy. Many companies don’t make enough out of their PR potential, so in this blog, we share our insider tips for what to do and NOT to do when building strong media relationships and trying to seek media attention.

PR Trends for 2024: The Need for Funding Announcements, the Continuing AI Revolution, and More

December 28, 2023

AI is changing PR, just as it’s transforming everything else. But what other things are unfolding in 2024? One thing’s certain: startups have a golden chance to capture media attention. Discover all the emerging trends right here.

If you want to make it in the U.S., remember to pack some respect

December 5, 2023

The buzz between the Nordics and the United States has been on the rise. And why not? The U.S. has a huge potential customer base for both B2B and B2C brands.

Why should your company invest in media training?

November 15, 2023

Investing in media training pays off. After training, you will know how to pitch your story effectively, articulate your key messages, and navigate various situations, whether it’s a routine interview pitch or a crisis communication scenario.

3 ways to measure PR success and ROI – and tell your boss about it

October 16, 2023

We know many PR pros struggle to find metrics to measure PR success. Here are 3 ways to show both your progress and give transparency on ROI.

What is PR and why should companies invest in it?

October 6, 2023

We break down PR into straightforward terms, exploring what it truly means and why it’s essential in today’s competitive landscape.

4 Must-Have PR Tools to Improve Your PR Work and Get More Media Hits

September 1, 2023

Picking and choosing PR tools is hard – we’ve carefully chosen 4 essential options that you must have.

A sneak peek into the San Francisco Agency work culture

August 10, 2023

Work cultures are different everywhere, so how’s ours? Let us give you a glimpse into life at San Francisco Agency.

3 differences between Finland and the U.S. – and why they matter for business and PR

July 20, 2023

Finnish companies are excited to make it in America. But there are cultural pitfalls to be aware of – and to avoid – in business and PR.

How to find the right journalists for your story

June 14, 2023

Media targeting is crucial for success – check out our guide on how to find the right journalists for your story.

How to monitor, measure, and report PR results – no fancy tools required!

June 14, 2023

Here’s how to monitor, measure, and report the impact of your PR campaigns – no expensive tools required!

3 reasons why your company needs a PR campaign budget (and a plan)

June 13, 2023

Here are three great arguments you can use to tell your boss why you need a PR budget.

Why earned media is better than your own channels

June 8, 2023

When it comes to cost-effective awareness-building and getting new people talking about you, none of your marketing channels can beat getting those earned media articles.