“Advertising is what you pay for; publicity is what you pray for.”
What is PR? Simply put, PR is the reputation business. PR is how well the public relates to your organization. It’s about engaging with influencers, engaging with the media and journalists, and getting earned media coverage.
Why is this so important for your organization? Find out below with our top 5 reasons why your company needs PR.
1. Building brand recognition
Do people know who you are and why you make that amazing, industry-revolutionizing product? Do people even care?
With a well-formed PR strategy which targets the right audience, they will. This can take time and effort, but it’s worth it.
Appealing to everyone may sound like a great idea, but you may alienate everyone in the process! By narrowing down your target audience, your PR efforts are more likely to be rewarded with quality earned media coverage that builds your brand among the right target groups.
2. Gaining credibility
Aside from raising awareness, PR is a really good tool for building trust in your organization. Unlike marketing, where the sole focus is to push your message out, and you pay for the privilege to do so, PR is about starting a dialogue with other people so they start talking about you.
When you share your honest, relevant, and original story with targeted media and influencers and they start talking about you, your employer branding, reputation, image, and credibility gets a big bump!
This is because being independently verified by a non-biased journalist is the ultimate way of proving your credibility as an organization which will pay dividends down the line.
3. Generate business leads
Ultimately, this is the bottom line for most companies. And PR will help generate sales.
After implementing a successful PR campaign, potential customers have already formed a relationship with you. They already know who you are, so when they enter the interest phase, that relationship will start to influence their decisions to become a customer, to engage with you, and to buy. Backed up by impartial credibility from the press, you’re on the way to a solid lead.
4. Show the world you’re alive
Just landed an excellent, new business partner? Just received the funding that will accelerate your startup to stardom? Let people know.
Newsworthy items such as these are perfect examples of why people should care about your business and let people know you’re still alive and kicking.
5. Attract investors
Being in the right media at the right time with a great message lets investors know that you’re a viable and worthwhile company who deserves their time and money.
Making great products is one thing, but your story and purpose is the thing that people really connect with. If you have a great product or service and an interesting story to back it up with, investors are far more likely to be interested in your company.
Check out our PR packages to learn how we can help you level up your brand awareness.