You know a few journalists and your company’s big announcements have all been featured in your local news, because your investors or network introduced you to their media contacts. Great! But now that you’re about to expand to your next market, you start scratching your head. How do you do international PR, in a country where no one knows where you are and you have no contacts? Look no further, we show you 4 ways international PR is different than what you do at home, and how to get going.
1. Stories > Relationships
2. Localize, localize, localize
You may be newsworthy where you are based, simply because you are from there. But with international PR, you do not have that luxury. That’s why, you should always localize your press release to the market you are trying to reach. Local languages are great of course, but if you don’t have a German speaker in-house, at least focus on getting some interesting local facts, namedropping a local client or partner, or having data interesting to the German news media. They will be much more likely to take an interest in your story.