The world is so large! Trying to get media attention at home is hard enough, how could you possibly get people to in other countries to care about what you do? Better stay in the comfort zone. Wrong!
Starting international PR can seem daunting, but getting going can be the difference between your company standing out in the crowd or disappearing into the grey masses. To help you leave the competition in the dust, here are three reasons why International PR should be top-of-mind for any company looking to expand outside their home market.
Get known where no one knows who you are
Make people trust you
Humans are naturally suspicious of new things. That’s part of why many new companies die and big, well-known brands keep selling! If you have to choose between something you know and something you don’t know, chances are you’ll go with what you’re familiar with. That’s what makes breaking into new markets so hard.
No one will ever think that your own marketing is objective. That’s why media coverage is so valuable. If a journalist has taken time out of their day to write about you, it tells people that you are trustworthy. That seal of approval can be a great door-opener. Because when potential customers or investors have to choose between you and someone who hasn’t got that media coverage, chances are you’ll be the one benefiting from that familiarity bias.