We are often asked what PR really means and why companies should invest in it. While many people have heard of PR, its true essence and significance might remain shrouded in mystery. In this blog post, we’ll uncover what PR is, what it involves, and why it’s important in today’s business world.
What are the Three fundamental aspects of PR?
Why should companies invest in PR?
To create a need for your service/product: PR is one of the most effective ways to build thought leadership, which in turn creates opportunities to highlight the important issues in your industry. Thought leaders shape people’s opinions and generate needs. Creating a need is, in turn, one of the cornerstones of marketing.