What’s going to happen in PR in 2024? The truth is, that the entire field of communications is constantly changing, and we don’t often see completely new PR trends emerging each year. Still, certain trends are becoming more prominent and relevant as we go into 2024. For startups preparing to do funding announcements or those with innovative ideas, there’s great news: your chances of gaining media attention are better than ever. Similarly, scale-ups, SMEs, and large corporations can find plenty of new, exciting opportunities. Here are the key PR trends of 2024 that you should be aware of.
AI revolutionizes PR
Crisis comms moves to the core of comms strategies
Data, data, and data
Secondly, today’s data-driven environment means CMOs and CCOs need to show the value of PR to their leadership teams with solid data points. With many companies facing budget cuts due to economic pressure, maintaining your PR budget requires strong evidence of its results. Thirdly, data is becoming increasingly important in content planning. As it gets harder for companies to find positive and newsworthy topics, they need to delve into their own data to uncover trends and interesting insights.