In the zero-click era, Generative Engine Optimization (GEO) makes earned media more valuable than ever. Learn why AI search favors trusted sources and how to
As companies expand across borders, branding can make or break success. Learn how to avoid common global expansion pitfalls and build a brand that resonates
Many marketing and communications leaders struggle to gain media visibility in today’s crowded landscape. This practical PR guide breaks down the essential steps to help
More companies are investing in PR—but many still repeat the same mistakes. From poor pitching to bad timing, here’s how to do it better.
San Francisco Agency’s CEO, Reetta Ilo Gilbert, shares her thoughts on the media landscape and gives tips on how companies can gain visibility in today’s
Reetta Ilo starts as the new CEO on May 1st, 2025, leading the company’s strategic vision to become the biggest tech PR agency in the
Many CEOs see communication as a support function rather than a strategic driver of business success. But when leaders truly understand its impact, they can
The story behind San Francisco Agency highlights a connection to innovation and a global outlook.
In this blog, we break down the differences between earned and paid media, explore their unique benefits, and explain why a strong PR strategy is
Avoid these common PR pitfalls at Slush to maximize your brand’s impact and stand out. Our guide covers essential strategies to prepare, connect, and leave
Gain valuable insights into media consumption trends in the Swedish market. A key finding that piqued our interest as a PR agency is how Swedes
Master your next media interview with confidence using these essential tips from our media training guide. Whether you’re representing a brand or building your personal
In today’s fast-paced world, a corporate crisis can escalate quickly, putting your reputation and business at risk. Effective crisis communication is key to mitigating damage
PR can be a powerful tool, but it’s not always the right fit. Learn three key reasons why public relations might not be the best
Discover the most common PR mistakes and how to avoid them to improve your campaign success. Learn about newsworthiness, pitching, and strategic planning.
Choosing the right PR agency is crucial for any growing company looking to improve its brand visibility and market reach. This blog outlines key considerations,
Deciding to hire a PR agency can be a pivotal step for any growing business. Knowing the right time to engage a PR agency is
Choosing the right PR agency is crucial for any growing company looking to improve its brand visibility and market reach. This blog outlines key considerations,
In the fast-paced world of startups, gaining a competitive edge is paramount. Our latest blog post sheds light on the indispensable role of Public Relations
San Francisco Agency is proud to have been awarded the “Best International PR Agency 2024 – Nordics” by the Martech Awards!
Strategic PR is an integral part of a company’s marketing activities. Still, things like product features, new software, or additional functionality often get pushed to
A good relationship with your target media is always the center of a successful PR strategy. Many companies don’t make enough out of their PR
AI is changing PR, just as it’s transforming everything else. But what other things are unfolding in 2024? One thing’s certain: startups have a golden
The buzz between the Nordics and the United States has been on the rise. And why not? The U.S. has a huge potential customer base
Investing in media training pays off. After training, you will know how to pitch your story effectively, articulate your key messages, and navigate various situations,
We know many PR pros struggle to find metrics to measure PR success. Here are 3 ways to show both your progress and give transparency
We break down PR into straightforward terms, exploring what it truly means and why it’s essential in today’s competitive landscape.
Picking and choosing PR tools is hard – we’ve carefully chosen 4 essential options that you must have.
Work cultures are different everywhere, so how’s ours? Let us give you a glimpse into life at San Francisco Agency.
Finnish companies are excited to make it in America. But there are cultural pitfalls to be aware of – and to avoid – in business
Media targeting is crucial for success – check out our guide on how to find the right journalists for your story.
Here’s how to monitor, measure, and report the impact of your PR campaigns – no expensive tools required!
Here are three great arguments you can use to tell your boss why you need a PR budget.
When it comes to cost-effective awareness-building and getting new people talking about you, none of your marketing channels can beat getting those earned media articles.
How do you do international PR? We show you 4 ways international PR is different than what you do at home, and how to get
Read our tips for how to kickstart your international PR efforts – from how to find the right media contacts to having spokespersons in place.
Your ultimate cheat sheet on how to write a press release that gets picked up by the media every time.
We tell you three great reasons why the best day to start doing international PR is today.
PR pros always want to get that tier 1 coverage, but writing op-eds and guest articles for smaller media is what helps you get there.
A PR strategy without a plan for media relationship management isn’t a PR strategy. We tell you how to do it, and why it’s important.
To get the media to care about your company, you need to put yourself in the shoes of a journalist.
Any brand renewal has to have a purpose – ours all started with a single line. Read on to find out more.
Storytelling is one of the most powerful tactics your company can utilize during turbulent times.
Every pitch is an opportunity to build relationships with the media.
The entire San Francisco Agency crew attended Slush from 16-18 November. Some of us are seasoned, veteran Slushers. Others have braved a couple of rounds
From a PR perspective, political campaigns are a wild ride. As the news media landscape goes into hyperdrive near elections, PR efforts become harder and
When most people born after 1980 think of an international PR agency, they might be thinking of Samantha from Sex and the City. Not really
Right at the end of August, we had the honor of participating in Maria 01’s PR ABC event. Together with the wonderful Kim Oguilve from
Focusing on PR work after your hopefully-as-relaxing-as-possible summer vacation can feel like quite the task, and you may have tons of questions. No need to
On the 25th of February, a day after the Russian unlawful invasion of Ukraine, the Finnish startup VC and other ecosystem players announced their willingness
Here are a few practical tips for companies on how to communicate with your audience during a big humanitarian crisis.
San Francisco Agency has had its own growing pains throughout the years. One thing we have failed in was recruiting. And now we are fixing
How can you create, pitch, distribute and collect media hits for several different press releases without getting lost in the media management process?
The only
On September 15th, 2021, the team at VTT Technical Research Centre of Finland will announce it has successfully produced coffee cells in a bioreactor through
Slush, the world’s leading startup event, is approaching. During the first week of December, Helsinki turns into the epicenter of entrepreneurship and journalists from all
First of all, let me congratulate you – not every startup raises significant funding from professional investors, even if there’s more money in the market
Reputation building through PR is not a “one-and-done” activity, so stop using frameworks that make you think about it that way. My dad is an
Many organizations struggle with limited internal PR and comms resources. One person with communications, marketing, social media and who knows what else on their plate
Comms strategies are not Ikea furniture. Although life would be much easier if they were. I mean, it would be awesome to tear open your
How to make sure your PR efforts are a roaring success and not a miserable flop. Here are the most common downfalls to avoid in
PR is a precision tool – don’t break it by using it as a sledgehammer to bash home your ideas. Here are the most common
“Advertising is what you pay for; publicity is what you pray for.” What is PR? Simply put, PR is the reputation business. PR is how
We discuss 4 concrete benefits of taking on a long-term PR strategy in your communications, and how PR can boost your marketing as a whole.
There’s a time-worn saying that goes something like this – “a business without marketing is a well-kept secret.” Marketing Directors know they need