Maria 01
July 10, 2026
San Francisco helped Maria 01 with PR for its annual Impact Reports, securing multiple media hits and spotlighting its startup community’s growth.
san francisco agency
The rising value of earned media in AI-powered search (GEO)
December 19, 2025
In the zero-click era, Generative Engine Optimization (GEO) makes earned media more valuable than ever. Learn why AI search favors trusted sources and how to
Scaling Globally? Don’t Launch Without These 3 Brand Essentials
October 3, 2025
As companies expand across borders, branding can make or break success. Learn how to avoid common global expansion pitfalls and build a brand that resonates
PR guide for marketing and comms leaders: How to earn media visibility for your brand
August 14, 2025
Many marketing and communications leaders struggle to gain media visibility in today’s crowded landscape. This practical PR guide breaks down the essential steps to help
What are the most common mistakes that companies still make in PR?
July 10, 2025
More companies are investing in PR—but many still repeat the same mistakes. From poor pitching to bad timing, here’s how to do it better.
CEO’s Take: Why journalists are more critical today towards your pitch – and how you can succeed
May 8, 2025
San Francisco Agency’s CEO, Reetta Ilo Gilbert, shares her thoughts on the media landscape and gives tips on how companies can gain visibility in today’s
San Francisco Agency appoints Reetta Ilo Gilbert as the new CEO
April 16, 2025
Reetta Ilo starts as the new CEO on May 1st, 2025, leading the company’s strategic vision to become the biggest tech PR agency in the
Three things comms professionals wish they could tell their CEO about comms
April 13, 2025
Many CEOs see communication as a support function rather than a strategic driver of business success. But when leaders truly understand its impact, they can
Why is a Nordic PR agency called San Francisco?
March 13, 2025
The story behind San Francisco Agency highlights a connection to innovation and a global outlook.