Maria 01
San Francisco Agency has worked with Maria 01, one of Europe’s leading startup campuses based in Helsinki, since 2022, strengthening its media visibility and supporting its Impact Reports with strategic PR over the years.
To support the launch of the 2025 Impact Report in March 2026, San Francisco developed and executed a campaign targeting both Finnish and international media. The work included crafting and distributing press releases in both Finnish and English, as well as proactive media pitching to relevant journalists.
What we did
The latest campaign highlighted the record-breaking €337 million raised by startups within the Maria 01 community and positioned the findings within the broader growth of Finland’s startup ecosystem. The story resonated strongly with the media, generating extensive coverage across Finland’s leading Tier 1 media and articles in international startup and technology publications.
Media Hits
58
As Seen in
Achievements
Over the years, Maria 01 has earned media visibility in outlets such as YLE, MTV, Talouselämä, and HBL. Beyond the media hits, the PR campaigns have reinforced Maria 01’s position as one of Europe’s leading startup ecosystems, elevating awareness among investors, entrepreneurs, and other key stakeholders. By turning key milestones and Impact Report findings into compelling news stories, the collaboration has helped strengthen Maria 01’s brand and highlight its role in driving Finland’s rapidly growing startup ecosystem.
Camilla Mikama
Marketing & Communications Manager