
The rising value of earned media in AI-powered search (GEO)
In the zero-click era, Generative Engine Optimization (GEO) makes earned media more valuable than ever. Learn why AI search favors trusted sources and how to

In the zero-click era, Generative Engine Optimization (GEO) makes earned media more valuable than ever. Learn why AI search favors trusted sources and how to

As companies expand across borders, branding can make or break success. Learn how to avoid common global expansion pitfalls and build a brand that resonates

See how Holvi’s small business banking services are highlighted in the Finnish media.

Many marketing and communications leaders struggle to gain media visibility in today’s crowded landscape. This practical PR guide breaks down the essential steps to help

More companies are investing in PR—but many still repeat the same mistakes. From poor pitching to bad timing, here’s how to do it better.

See how the world’s first biorefinery exctracting valuable chemicals from sargassum was announced.

San Francisco Agency’s CEO, Reetta Ilo Gilbert, shares her thoughts on the media landscape and gives tips on how companies can gain visibility in today’s


See how San Francisco Agency helped Witted Megacorp to create an effective PR strategy and build their media visibility.

Reetta Ilo starts as the new CEO on May 1st, 2025, leading the company’s strategic vision to become the biggest tech PR agency in the

Many CEOs see communication as a support function rather than a strategic driver of business success. But when leaders truly understand its impact, they can

See how San Francisco Agency helped Vincit to create an effective PR strategy and build their media visibility.

Read about how San Francisco Agency helped Atradius dominate the Finnish media space in their industry.

The story behind San Francisco Agency highlights a connection to innovation and a global outlook.

See how San Francisco Agency helped Netigate to create a winning PR strategy and build their media visibility.

See how San Francisco Agency helped Nonin Medical to create compelling messaging and a story around the product.

In this blog, we break down the differences between earned and paid media, explore their unique benefits, and explain why a strong PR strategy is

Avoid these common PR pitfalls at Slush to maximize your brand’s impact and stand out. Our guide covers essential strategies to prepare, connect, and leave

Gain valuable insights into media consumption trends in the Swedish market. A key finding that piqued our interest as a PR agency is how Swedes

Master your next media interview with confidence using these essential tips from our media training guide. Whether you’re representing a brand or building your personal

In today’s fast-paced world, a corporate crisis can escalate quickly, putting your reputation and business at risk. Effective crisis communication is key to mitigating damage

PR can be a powerful tool, but it’s not always the right fit. Learn three key reasons why public relations might not be the best

Discover the most common PR mistakes and how to avoid them to improve your campaign success. Learn about newsworthiness, pitching, and strategic planning.

Choosing the right PR agency is crucial for any growing company looking to improve its brand visibility and market reach. This blog outlines key considerations,

Deciding to hire a PR agency can be a pivotal step for any growing business. Knowing the right time to engage a PR agency is

Choosing the right PR agency is crucial for any growing company looking to improve its brand visibility and market reach. This blog outlines key considerations,

In the fast-paced world of startups, gaining a competitive edge is paramount. Our latest blog post sheds light on the indispensable role of Public Relations