No more funnels – why it’s time to start up your PR flywheel
July 27, 2021
Reputation building through PR is not a “one-and-done” activity, so stop using frameworks that make you think about it that way. My dad is an
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So what is news?
May 17, 2021
Many organizations struggle with limited internal PR and comms resources. One person with communications, marketing, social media and who knows what else on their plate
Why your company won’t keep growing without a comms strategy
February 10, 2021
Comms strategies are not Ikea furniture. Although life would be much easier if they were. I mean, it would be awesome to tear open your
4 big PR pitching downfalls companies commonly make
January 19, 2021
How to make sure your PR efforts are a roaring success and not a miserable flop. Here are the most common downfalls to avoid in PR pitching!
These are 5 of the most common mistakes Finnish companies make in PR
December 14, 2020
PR is a precision tool – don’t break it by using it as a sledgehammer to bash home your ideas. Here are the most common 5 mistakes Finnish companies make while doing PR!
5 Reasons Why Your Company Needs PR
November 1, 2020
“Advertising is what you pay for; publicity is what you pray for.” What is PR? Simply put, PR is the reputation business. PR is how
4 reasons why you need PR
September 29, 2020
We discuss 4 concrete benefits of taking on a long-term PR strategy in your communications, and how PR can boost your marketing as a whole.
You’ve tried everything, but your marketing’s falling flat. Time to learn about PR.
September 11, 2020
There’s a time-worn saying that goes something like this – “a business without marketing is a well-kept secret.” Marketing Directors know they need
Make guest blogging a key part of your PR strategy – here are 3 ways how
June 2, 2020
If you type “guest blogging” into Google, you will see plenty of articles discussing the SEO and increased traffic marketing benefits of being a guest
Why nobody writes about your press releases
February 8, 2020
The humble press release has been an important tool for sharing information with the media – and the public at large – for more than
Start with WHY: An introduction to WHY discovery for your business
March 6, 2019
One of the fundamental questions that companies should always ask is, “WHY?” Why do we exist? Why are we the people to solve the problem?
PR agency vs in-house PR team: 4 things you need to consider before choosing
January 17, 2019
Many companies are clear why they need PR – it radically increases your visibility and credibility by getting respected third parties to talk about your
