39 media hits in Finland and Sweden, from Helsingin Sanomat to Teknikens Värld

Plugit is one of the leading EV charging operators in the Nordics, with more than 6,000 charging stations and over 225,000 app users. In 2026, the company announced two significant steps within two months. In July, it acquired Helen's EV charging business, taking over 200 public charging stations, 798 charging points and more than 55,000 users, and becoming the largest charging operator in the Helsinki region. In September, the company entered Sweden, its first market outside Finland, with a high-power charging hub for heavy transport on the E4 in Klevshult, south of Jönköping.

The two announcements needed different approaches. In Finland, the acquisition needed to present Plugit as the buyer and the new market leader in the capital region, in a deal where the seller was the better-known brand. In Sweden, few people knew Plugit, and the company needed to establish itself in heavy transport charging, a market with growing interest and several established players.

San Francisco Agency ran two separate campaigns for Plugit, one in Finland and one in Sweden.

For the acquisition, we wrote a Finnish press release together with Plugit and Helen. We built the story around market data showing that almost half of Finland's fully electric cars and more than 55 percent of electric company cars are registered in the Helsinki region, which gave the deal relevance beyond the transaction itself. The release included quotes from both companies and went out to Finnish business, consumer and motoring media.

For the Swedish launch, we developed an angle aimed at the transport sector rather than general EV media. The story connected Plugit's entry to Sweden's electric truck fleet, the freight links between Finland and Sweden, and the fact that most heavy vehicle charging is expected to happen in company depots. This presented Plugit's model of public highway charging combined with depot solutions as a practical option for hauliers. We offered the release to Swedish transport, logistics, motoring and regional media under embargo ahead of the opening event in September 2026.

The two campaigns generated 39 media hits in total, 21 in Finland and 18 in Sweden.

In Finland, the acquisition was covered by Helsingin Sanomat, Kauppalehti, Talouselämä, MSN, Helsingin Uutiset and Länsiväylä, along with motoring and tech media such as Autotoday and ETN. Helsingin Sanomat also followed up with a second article. Several outlets highlighted that Plugit became the largest charging operator in the Helsinki region.

In Sweden, the launch was covered by Teknikens Värld, Dagens Logistik, Transportnytt, Trailer, Transport & Logistik, Tidningen Proffs, Dagens Infrastruktur, Elbilen, Dagens Elbil, Allt om Elbil, Motormagasinet, Energy Loop and Feber, as well as local media. Most of the coverage appeared on launch day, and several headlines focused on heavy transport and charging for electric trucks, which was the angle Plugit wanted to establish.