Industry
Food & agtech
Service
PR & Media Relations
Niche
Alternative protein
Media relations that turned a fermentation story into 475+ media hits
Media relations for a Finnish mycoprotein company
The challenge
Enifer is a Finnish biotech company scaling PEKILO®, a mycoprotein ingredient made by fermenting food and agricultural side streams. Enifer needed visibility across three audiences: investors ahead of funding rounds, global food and pet food manufacturers, and the US market.
What we did
Since 2023, SF has run Enifer’s media relations in Finland and internationally. We built a PR strategy covering messaging, audiences, a topic pool, and a PR calendar. It positioned Enifer as the disciplined, industrial-scale operator in a post-hype alternative protein market, and gave the team one clear story about cost, scale and nutrition.
What we achieved
Coverage from TechCrunch to Helsingin Sanomat, with steady reach across the global food and feed trade press.
San Francisco Agency helped us turn a complex fermentation story into one journalists want to tell. Their strategy gave us a clear narrative for investors and the food industry alike, and the coverage followed. Thanks to PR, we’ve gotten numerous inbound requests from customers, investors, and other stakeholders, which has helped us build our deep-tech business.
Your story could be next
Tell us what you want to be known for. We’ll talk through your goals and agree on the scope and pricing.