Reetta leads San Francisco Agency’s ambitious team and business growth, working with scaleups and investors to craft impactful communications strategies and drive earned media visibility. She’s an award-winning PR professional, with recognition from the Finnish Comms Awards and a Bronze Lion at Cannes Lions for her work.

With a strong track record in building cross-border media relations and messaging strategies, Reetta specializes in helping fast-growing companies stand out in competitive global markets. Her focus is on turning complex innovations into compelling stories that get covered – from startup launches to major milestones and thought leadership.

Before joining San Francisco Agency, Reetta worked across Europe’s startup ecosystem, where she supported founders in securing funding, gaining media traction, and expanding their international presence. She has also led global marketing efforts for a Finnish tech company with key markets in North America and Australia.

She is also a board member of Atlan Ventures, a new venture studio helping nature-tech companies grow globally.