Kristiina specializes in storytelling, earned media coverage, PR operations and training spokespersons for topics such as sustainable solutions, technology, healthcare, and scientific innovation for both international and Finnish media.

In addition, Kristiina is a skilled and efficient writer in both Finnish and English.

At Hill+Knowlton Strategies, Kristiina helped B2B and consumer brand companies earn coverage in targeted online and print media. The companies’ offering ranged from mobile devices to software and complex cloud solutions.

She holds a Master’s degree from the University of Helsinki, where she majored in English-language literature.

Prior to joining San Francisco, Kristiina led the PR activities and media relations management at Elo Mutual Pension Insurance. She was also a trusted sparring partner and advisor to Elo’s executive management and experts on media, crisis and other communications matters.