With over a decade of experience in brand storytelling and PR, Aino is a marketing and communications professional who specializes in turning complex ideas into relatable, human narratives. Having held key roles as a Client Executive, PR Manager, and Creative Consultant at agencies such as Sugar Helsinki and Miltton, she brings a deep understanding of how to build brands that resonate across diverse audiences.

Aino operates at the intersection of creativity and strategy, with expertise spanning campaign planning, brand development, and cross-cultural communication. Her background covers the full PR spectrum, including media relations, corporate communications, and sustainability storytelling.

Aino manages the entire lifecycle of a project—from communication strategies to hands-on work. Her approach is defined by a commitment to helping brands find their voice through thoughtful narratives that deliver long-term impact.