Startup Funding PR

Closing your funding round soon? Congratulations!

PR and media visibility is the most efficient way to build your brand and expand to a larger audience. Journalists are constantly looking for great stories, that impact people’s lives. However, an interesting story is often not enough – you also need credibility to stand out from the crowd. Getting substantial outside funding is one of the most important credibility points for a young, innovative company. Don’t miss your chance to build awareness and further increase your company’s credibility – it helps make your company interesting for future employees and investors, as well as help your potential costumers to believe in you.

Top tips for successful startup PR

• Do not rush. A typical campaign takes 4-6 weeks.
• Set goals. Select the best media for you.
• Start with why. Think about the purpose of your company.
• Tell your company’s story in a one-page press release.
• Take a new picture. Show your company in one photo.
• Get a quote. Select the most credible source.
• Forget news wires. They don’t work; instead, use email.
• Pitch, don’t spam. Contact journalists individually.