VTT Technical Research Centre of Finland

earned media, pr agency, pr strategy, strategic pr, vtt

San Francisco is VTT Technical Research Centre of Finland’s long-term framework partner for international PR. Working together since 2021, VTT and San Francisco execute international PR campaigns covering a wide variety of industries and topics from sustainable materials and VTT LaunchPad spinouts to leadership, quantum computing, and beyond. San Francisco guides and challenges VTT’s experts to discover news angles that appeal to international journalists while also highlighting VTT’s innovations and talent.

What we did

San Francisco discovers and develops stories together with VTT’s experts to highlight the organization’s capabilities for solving the world’s most daunting challenges.

Media Hits

1000

As Seen in

Achievements

With San Francisco’s support, VTT has continued to gain more proactive and consistent international media coverage and visibility to help build awareness and thought leadership of its incredible scientific and technological capabilities. Media outlets that have covered VTT’s stories include some of the most influential media outlets in the world, like Fast Company, Reuters, and CNBC. The number of media hits San Francisco and VTT have earned together is over 1000 and counting.

Earned media coverage is an important tactic for VTT’s goals for international partnerships and customer acquisition. San Francisco Agency has pushed and challenged us to discover new opportunities in PR while also continuously sharing learnings for future projects. Thanks to San Francisco's work, we have been able to generate both targeted, niche industry media hits and mainstream media coverage.

Satu Holm-Jumppanen

Communications Manager