SportIQ
US-based SportIQ was looking for a PR partner that could support their long-term vision of making every ball smart, and help communicate that mission to the right audiences. From American consumers and sports enthusiasts to global investors and key industry stakeholders, the goal was to position SportIQ as the pioneer of a new era in connected sports technology. SportIQ’s and Spalding’s joint product, Spalding TF DNA Smart Basketball, has been listed as TIME Magazine’s Invention of the Year, 2025.
What we did
San Francisco Agency stepped in to build a strategic and sustained PR approach that would elevate SportIQ’s story beyond product launches and into thought leadership. Through carefully crafted narratives, creative media angles, and consistent outreach, the agency has helped SportIQ gain visibility across a wide range of outlets — from television segments and sports media to mainstream publications. This has secured the brand coverage in some of the world’s most respected titles, including WIRED, Forbes, Mergermarket, and Yahoo, putting SportIQ firmly in the international spotlight.
Media Hits
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Achievements
In addition to major media features, San Francisco Agency has ensured that SportIQ’s smart basketball reached everyday consumers by positioning it in multiple top consumer gift guides and holiday recommendation lists. This sustained visibility has helped the brand capture the attention of busy families and sports lovers year-round, making the smart basketball – which doubles as an AI-powered personal coach – a standout innovation in both tech and lifestyle markets.
Erik Anderson
CEO of SportIQ