Rive, Finland’s leading proptech company, was looking for a PR partner to execute its ongoing PR in both Finnish and international markets. Rive wanted to kick off its PR operations by announcing its €23M funding round in Finland, Poland, and global, English-speaking media.
San Francisco Agency helped first with multi-language campaigns for the funding announcement, coordinating the work with internal and external partners for maximum coverage. Then, together with the Rive team, San Francisco built a robust PR strategy that would help Rive to tap into the discussion on real estate and proptech trends. In PR strategy, we identified multiple timely and newsworthy PR topics, built a crisis comms plan, analyzed the industry and competitor media coverage, and prepared all necessary PR materials.
By following the freshly built PR strategy, San Francisco Agency managed to get multiple interviews for Rive’s experts in tier 1 media outlets. Additionally, Rive’s funding was covered by tier 1 media outlets like Business Insider and Helsingin Sanomat.