Origin by Ocean
While the world is struggling with increasing amounts of plastic waste, coastal communities in the Caribbean and West Africa are plagued by algal blooms that make beaches unusable and disrupt local economies and wildlife. Origin by Ocean has found a way to solve both problems at once and, in early summer 2025, the company had big news to share: it had secured a strategic partnership with the CABB Group to establish a first-of-a-kind (FOAK) algae biorefinery in Kokkola, Finland. The facility would allow Origin by Ocean to scale up its patented biorefinery technology which allows the company to extract valuable chemicals from invasive sargassum. Origin by Ocean turned to San Francisco to help share this story via earned media internationally and in Finland.
What we did
San Francisco sat down with Origin by Ocean to put together a story that balanced three major story ingredients: the long-term vision of establishing biorefineries anywhere in the world, the immediate business benefits and potential of the FOAK biorefinery, and Origin by Ocean’s ability to turn an environmental disaster into a sustainable solution for the chemical industry. It was critical to capture the attention of investors and potential partners who would want to join the big biorefinery undertaking. We crafted the story and targeted it to journalists internationally and in Finland. We also supported Origin by Ocean, CABB, and the city of Kokkola’s joint press conference by inviting journalists to cover it.
Media Hits
26
As Seen in
Achievements
The campaign quickly generated 26 media hits, covering leading domestic media outlets and key international industry media with requests for interviews. Additionally, two major broadcasting networks attended the press conference and interviewed the company’s CEO. The earned media coverage resulted in a huge influx of interest in the company.
Noora Westerlund
Communications Director Activist
