In Autumn 2022, Netum was looking for a long-term communications and PR partner to help support their growth in Finland. Netum wanted to diversify their media visibility, and turned to San Francisco Agency for help with strategic communications and PR.
First, San Francisco Agency and Netum created a PR plan to gather a selection of topics to start the operational PR work with. After discovering the first newsworthy topics, the San Francisco team started working on press releases, opinion pieces and thought leadership interviews to Finnish media outlets.
Since starting the cooperation, Netum has gotten media hits in Tier 1 Finnish media outlets like Talouselämä, local news outlets such as Keskisuomalainen, and trade media outlets like Hoiva & Terveys.