Already well-established as a market-leading indoor nature technology company, Naava started working with San Francisco Agency to take the next steps into international PR. Naava and San Francisco worked together to develop and execute a PR plan to reach journalists from tier one mainstream media to niche, specialist industry outlets internationally, and build credibility and awareness for their scientifically backed technology.
For Naava to attract attention from international media, a PR Plan was made to determine the targets, steps, and topics to showcase Naava’s innovative technology and its impacts internationally. With the plan in place, San Francisco Agency has executed monthly PR operations, including press release campaigns, thought leadership articles and proactive pitching. For each campaign, fresh, precisely targeted media lists were prepared to match the content to the most relevant audiences. Each campaign was pitched to a hand-selected pool of VIP journalists under embargo before being distributed to a wider audience.
As a result of several press release campaigns and thought leadership topic pitches, Naava secured earned media coverage in a diverse range of global media outlets, serving all identified target audiences. Between early winter 2022 and early summer 2023, fifty media hits were recorded in total, from tier one media, such as Forbes to specialist industry media covering architecture, interior design, HR, and workplace well-being.