Swedish market intelligence and search startup MyTelescope raised €2.5M in seed funding in spring 2022, led by Vendep Capital and Trind VC, to help marketers and brands measure and predict long-term trends in demand creation following their strategic marketing investments. Funding was raised to accelerate their growth and entry into the US market.
San Francisco’s team was in charge of their English-language PR campaign that targeted tech and industry media outlets, especially in Europe. Together with the team, San Francisco Agency helped MyTelescope to get maximum media reach for their funding, even a mention in tier 1 media like Fortune. San Francisco Agency took care of the creation of press releases, pitching them to VIP journalists, and distributing the press release.
MyTelescope was able to gather wide coverage in both tech and industry media, far exceeding the expectations of how much they could get media hits for a relatively small amount of funding.