San Francisco Agency is the long-term PR partner for Casi, a Norwegian car subscription and mobility-as-a-service company. Casi provides all the tools needed to run a car subscription service, and our long-term goals for PR include educating the industry about new models for car access and disrupting the traditional car ownership model through strategic PR.
Starting with a launch campaign for their partnership with Hyundai Europe, San Francisco Agency then built a long-term PR strategy for Casi, and we are executing monthly campaigns and proactive pitching on an ongoing basis, building Casi spokespersons as thought leaders in the industry and creating awareness through strategic PR campaigns towards EU automotive and tech media.
The Hyundai Europe partnership campaign received a wide range of publications in both automotive and technology media across Europe, and in multiple languages such as Spanish, German, English and Norwegian. We have also had success getting strategic thought leadership articles in target media.