Carbonaide
In Spring 2023, San Francisco Agency’s Tim Gilbert and Kristiina Nieminen were in charge of Carbonaide’s spinout and funding story, unveiling the company’s incredible technology that can make concrete manufacturing carbon-negative. As a VTT spin-out, Carbonaide can mineralize up to five tons of CO2 per day and increase production by 100-fold of its carbon-negative concrete products.
What we did
San Francisco Agency executed an international, English-language PR campaign targeting technology, startup, and trade media in construction and concrete. San Francisco Agency was in charge of writing and developing the press release, media targeting, pitching the story to VIP journalists, and distributing the press release on Carbonaide’s behalf.
Media Hits
89
As Seen in
Achievements
The story was covered by over 89 media, especially by tier-1 startup and technology media in Europe and the United States, including Business Insider, TechCrunch, and Sifted. World Economic Forum also highlighted Carbonaide on social media. The press release resulted in multiple trade media hits, launching the company’s technology to the world and providing significant visibility for the company.
Tapio Vehmas
CEO
