In Spring 2023, San Francisco was in charge of Carbonaide’s spinout and funding story, unveiling for the first time the company’s incredible technology that can make concrete manufacturing carbon-negative.
San Francisco executed an international, English-language PR campaign targeting technology, startup, and trade media in construction and concrete. San Francisco created the press release together with the Carbonaide team, pitched the story to VIP journalists and distributed the press release.
The story was covered by tier-1 startup and technology media in Europe and the United States, including Business Insider, TechCrunch, and Sifted. World Economic Forum also highlighted Carbonaide on social media. The press release resulted in several trade media hits.