DOWNLOAD THE GUIDE
International PR isn’t the same as PR at home, but our guide shows you practices and tips for how to start building awareness in new markets today.
DOWNLOAD YOUR FREE INTERNATIONAL PR GUIDEBOOK
International PR isn’t the same as PR at home, but our guide shows you practices and tips for how to start building awareness in new markets today.
PR HELPS YOUR COMPANY GROW BEYOND ITS LIMITS
You know why PR is so important in the awareness-building phase. After all, you can see it in the results of your domestic PR activities. But now, your company has decided to expand internationally – perhaps you’re eyeing up Sweden, the UK, or Japan. And you’re trying to figure out how to duplicate those results from home, in a place where no one knows who you are.
It’s all about structure, good stories, and starting to build those relationships over time.
GET ORGANIZED
You can’t rely on just knowing the right media professionals anymore, so you need to start preparing campaigns earlier, researching media contacts and having a clear activity plan.
RELATIONSHIPS
…with international journalists are built on the shoulders of the content you pitch. So focus on getting newsworthy stories to the right contacts.
TRACK PROGRESS
At home you know what’s good. Abroad, you don’t! In our guide, we show you how to use some simple metrics to measure your PR success.
From local PR professional to international PR hero
Do like Teemu Pukki, take your game abroad! Global PR means more chances to get coverage, and more awareness. Before you know it, your company is on the TechCrunch front page.
INTERNATIONAL PRESS COVERAGE IS ESSENTIAL FOR BUILDING BRAND AWARENESS IN NEW MARKETS
The purpose of PR is to get people talking about you. Just like local PR, international PR requires you to pitch to journalists who cover what you want to talk about. Localizing the content to make it relevant to the reader maximises your chances.
On the other side, knowing how and when to measure PR success means you can track performance over time, but also report back to others in the company in a way everyone understands, showing how your PR activities are performing compared to clear objectives and key results.
INTERNATIONAL PRESS COVERAGE IS ESSENTIAL FOR BUILDING BRAND AWARENESS IN NEW MARKETS
FINDING THE RIGHT CONTACTS
WHICH MEDIA would be INTERESTED IN YOUR ANNOUNCEMENT?
The international media landscape is complex, but finding the right contacts early on will save you plenty of work later. In our guide, we show you how to find the right contacts, both with or without dedicated tools. Once you find the right ones, you can build relationships over time, making your PR both easier, and more impactful!
LEARN ABOUT HOW INTERNATIONAL JOURNALISTS WORK
Listen to our Get Known podcast where we interview world renowned journalists about their work, how to approach them, and what stories they want to hear about.
HEAR HOW JOURNALISTS WORK
Through our Get Known podcast, we have interviewed several key journalists from outlets like TechCrunch, Sifted, Wired, and the BBC. Get to know how they work, what makes a great story and how they are looking for new ideas, straight from the source!
KNOW WHAT STORIES TO PITCH
A great story to you may not be what journalists are looking for. At Get Known, journalists share their tips and thoughts on what makes a great news piece. So you can be inspired and create newsworthy stories for your PR efforts.
INTERNATIONAL PR activities require a different toolkit
OUR STORY HIGHLIGHTS
LEVEL UP YOUR INTERNATIONAL PR TODAY
From finding contacts to building relationships and reporting, we tell you how it’s done.
THE FULL GUIDE TO INTERNATIONAL PR
From finding contacts to building relationships and reporting, we tell you how it’s done.
