Google and sharing

Posts and cases have fields that control how they look in Google and when shared on LinkedIn.

• SEO title: Insights: 37 characters at most (the site adds " | San Francisco Agency"). Cases: the full title, e.g. "Oura Health case study | San Francisco Agency".
• Meta description: 120–160 characters. Say what the reader gets. Don't repeat the title. You can reuse the excerpt if it fits these rules.
• OG image: The picture when the page is shared. Leave it empty: the main image is used.

Specific to this website These rules come from how this site is built, not from Google or LinkedIn:

• Use curly apostrophes (’) and write "and" instead of "&" in descriptions and excerpts. Otherwise they show up as codes in previews.
• Fill in the OG image only when the item has no main image, and then use the shared SF card (sfa-agengy-og.png). Never fill both.