Everyday tasks

Images

Client logo and hero image fields with Replace and Delete buttons
Image fields show the file, with Replace and Delete under it.
  • Upload JPG for photos and PNG for graphics. Not WebP: images used when a page is shared on LinkedIn must be JPG or PNG.
  • Make photos about 1600 px wide at most, and under 500 KB. On a Mac, open the image in Preview, choose Tools › Adjust Size, then File › Export as JPEG. On Windows, use Photos › Resize image.
  • Team and advisory photos: square, at least 800 × 800. See Crop a photo to a square below.
  • Quote headshots: square, at least 200 × 200.
  • Client logos: SVG, or a PNG with a transparent background, trimmed tight.
  • Images inside text need alt text: one sentence describing the image for people who can't see it. See Add alt text below.

Crop a photo to a square

  • Mac (Preview): open the photo, hold Shift and drag over the part you want (Shift keeps the selection square), then choose Tools › Crop. Resize it with Tools › Adjust Size.
  • Windows (Photos): open the photo, choose Edit › Crop, set the aspect ratio to Square, move the frame, then Save a copy.

Keep the face roughly centred, with a little space above the head.

Add alt text

  1. In a rich text field, click the image you added. A small toolbar appears above it; click the settings icon at its right end. The Basic tab opens.
  2. Next to Alt Text, keep Custom description and type one sentence in the box under it.
Image settings panel with the Alt Text box
1 Image settings, Basic tab. 2 The Alt text box.

Questions about the website go to Katja.