Collections

Client success stories

The biggest form on the site. Its fields are grouped; go through them top to bottom.

Story

Title and Hook fields of the Oura Health case
1 Title. 2 Hook.
  1. Title: the big heading on the case page.
  2. Hook: one line on the result, about 80 characters.
Client logo, Hero image and Card excerpt fields
1 Client logo. 2 Hero image. 3 Card excerpt.
  1. Client logo: SVG, or a transparent PNG.
  2. Hero image: the large picture at the top of the case page. Optional, but needed for the home page slider and the photo tiles.
  3. Card excerpt: who the client is and what happened, with one result. About 150 characters. No "Learn how…".

Then The challenge, What we did and Achievements, each its own section on the page.

Results

Media hits, Stat 1 value and Stat 1 label fields
1 Media hits. 2 Stat 1 value. 3 Stat 1 label.
  1. Media hits: leave empty for strategy-only work and the results section hides.
  2. Stat 1 value: the big number, e.g. 91 or 18 months. The band of numbers only shows when this is set.
  3. Stat 1 label: the words under it, e.g. Media hits.

Coverage links 1–3 take a label and a web address each.

Quote and tags

Quote without quotation marks, then the person's name and role. Under Tags:

Industry, Niche and Primary service fields
1 Industry. 2 Niche. 3 Primary service.
  1. Industry: pick from the list.
  2. Niche: 1–3 words, e.g. Wearables.
  3. Primary service: the label on cards. Also add it under Services, which drives the filters.

Current account lead: only someone who still works at SF.

Where the case shows up

Display switches: Show in home hero, Hero order, Show in Client success
1 Home page slider. 2 Its position. 3 Client Success tiles.
  1. Show in home hero: puts the case in the slider at the top of the home page. At most 6 cases; to add one when 6 are on, switch another off first. Needs a Hero image.
  2. Hero order: its position in that slider. 1 is first.
  3. Show in Client success: puts it in the tiles on the Client Success page. At most 9, ordered by media hits.

The list view shows these at a glance:

Client Successes list with columns for Show in Client success, Tile and Show in logo marquee
1 In the Client Success tiles. 2 Tile type. 3 In the home page logo row.
  • Hero image type: "Photo" only for a real photo of people, a product or a place. Logos, slides and article screenshots are "Logo or screenshot".
  • Pull quote: one sentence from the quote, 110 characters at most.
  • Show in logo marquee: the scrolling row of client logos on the home page. Well-known brands only.

Questions about the website go to Katja.