[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ background_color=”#e6e6e6″ parallax=”on”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” disabled_on=”on|on|on” _builder_version=”3.16″ header_level=”h1″ background_color=”#e6e6e6″ animation_style=”slide” animation_direction=”top” animation_duration=”200ms” disabled=”on” button_text_size__hover_enabled=”off” button_text_size__hover=”null” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_text_color__hover_enabled=”off” button_text_color__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_border_width__hover_enabled=”off” button_border_width__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_border_color__hover_enabled=”off” button_border_color__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_border_radius__hover_enabled=”off” button_border_radius__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_letter_spacing__hover_enabled=”off” button_letter_spacing__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_bg_color__hover_enabled=”off” button_bg_color__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][et_pb_slide heading=”PR – get people talking about your business” button_text=”Check our PR packages” use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.16″ header_level=”h1″ header_font=”Eina04-Bold||||||||” header_font_size=”48px” header_line_height=”1.3em” body_font_size=”20″ background_color=”rgba(255,255,255,0)” background_image=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2018/05/sf_agency-pr_lander.jpg” parallax=”on” button_on_hover=”on” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”18″ body_font_size_phone=”18″ body_font_size_last_edited=”on|phone” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]Earn dozens of high-quality media hits with one PR campaign [/et_pb_slide][/et_pb_fullwidth_slider][et_pb_fullwidth_header title=”Download our PR Pitching Guidebook and learn how to earn international media attention” subhead=”Sure, you can pitch to investors. Can you successfully pitch to a journalist to get your story told?” text_orientation=”center” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon_color=”#ffffff” scroll_down_icon_size=”51px” button_one_text=”Download our PR Pitching Guidebook” button_one_url=”#prpitchingguidebookbutton” _builder_version=”4.7.7″ subhead_font_size=”20px” background_color=”#e6e6e6″ background_image=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2021/11/Slush-pitch-competition-1-1-1.png” parallax=”on” parallax_method=”on” animation_style=”slide” animation_direction=”top” animation_duration=”200ms” subhead_font_size_tablet=”18px” subhead_font_size_phone=”16px” subhead_font_size_last_edited=”on|phone” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null”][/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|phone” disabled_on=”off|off|off” module_id=”seo-info” _builder_version=”3.22″ background_color=”#e9e9e9″ custom_padding=”64px|0px|64px|0px|true|false” custom_css_main_element=”border-bottom: 1px solid #D7DCE1;” transparent_background=”off”][et_pb_row column_padding_mobile=”on” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”800px” custom_padding=”0|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”800px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Header” _builder_version=”4.7.7″ text_text_color=”#262e32″ text_line_height=”1.2em” header_font_size=”56px” header_2_font_size=”36px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” text_font_size_last_edited=”off|phone” header_font_size_tablet=”46px” header_font_size_phone=”36px” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”32px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|desktop” custom_css_main_element=”font-weight: 300;”]

Getting into the press is a combination of media savviness and timing. Do you have what it takes to get the press interested in your story?

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How is your track record when it comes to getting journalists interested in your company’s story? Does your comms team know how to earn media coverage and get you the visibility and credibility you need to be a global player? We’ve created a PR guide that teaches you to build international credibility with the right media and get positioned as thought-leaders worth listening to.

Let us help you build, run and maintain PR campaigns that lead to long-term visibility and industry credibility. This step-by-step guide will help your team do the right research, create media lists that get results and pitch stories that people want to hear more about.

Opportunities to connect with journalists give your company the chance to tell its story and gain the visibility needed to connect with the world. We wanted to give someone a chance to do just that, so running up to Slush 2021, we collected your pitches for The Perfect Media Pitch Competition. The best ones were given the opportunity to be shared with the world and were put in front of a panel of top journalists from a group of international publications. Congratulations to our winner, Nomitri, who got an interview with Jari Tanner from The Associated Press! Jari says that he always asks himself the following when considering a pitch, 

“Is this something that people would like to read, and why would anyone care?” 

Nomitri won because their pitch had a compelling and human story in addition to clarity and professionalism. Journalists appreciate those qualities because they lead to stories that serve their readers.

Would you like to know how to create pitches that captivate journalists and get international media attention? Download our PR Pitching Guidebook today to learn how you can connect to journalists and the media with your message. It’s time for the world to hear what you have to say!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” disabled_on=”off|off|off” _builder_version=”3.22″ background_color=”#ffffff” custom_padding=”64px|0px|64px|0px|true|false” transparent_background=”off”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text admin_label=”Header” _builder_version=”4.7.7″ text_text_color=”#262e32″ text_line_height=”1.2em” header_font_size=”56px” header_2_font_size=”36px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” text_font_size_last_edited=”off|phone” header_font_size_tablet=”46px” header_font_size_phone=”36px” header_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”32px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|desktop” custom_css_main_element=”font-weight: 300;”]

PR Pitching Guidebook info

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How do I get it?

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Download the free Valosan PR Pitching Guidebook from the link below for access to all of our practical tips on best practices. 

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Who can benefit from the guidebook?

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Anyone who’s ready to take their pitching, storytelling and international media coverage to the next level. 

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_text_color=”#262e32″ text_font_size=”20″ text_line_height=”1.2em” header_3_font_size=”28px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”|||” header_3_font_size_tablet=”24px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”font-weight: 400;”]

What do I get out of it?

[/et_pb_text][et_pb_text _builder_version=”4.7.7″ text_font=”Eina04-Regular||||||||” text_text_color=”#5d666a” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”left” custom_margin=”22px|||” text_font_size_tablet=”” text_font_size_phone=”16″ text_font_size_last_edited=”on|phone” custom_css_main_element=”font-weight: 400;”]Everything you need to know to properly reach out and pitch to journalists for a successful PR campaign.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” disabled_on=”on|on|on” _builder_version=”4.7.7″ background_color=”#EAD51E” custom_padding=”64px|0px|64px|0px|true|false” transparent_background=”off” disabled=”on”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|30px|0||false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_column type=”1_2″ module_class=”seo-side-message” _builder_version=”3.25″ background_color=”#ffffff” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2021/11/pitch-email-slides.jpg” title_text=”pitch-email-slides” align=”right” admin_label=”IMG” module_class=”screenshot” _builder_version=”4.7.7″ custom_margin_tablet=”0px|||” custom_margin_last_edited=”off|phone” custom_padding_last_edited=”off|desktop” animation_direction=”right” border_color_all=”#eaeaea” use_border_color=”on” border_color=”#eaeaea” border_style=”solid” animation=”right” sticky=”off” always_center_on_mobile=”off”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Slogan” _builder_version=”4.7.7″ text_text_color=”#262e32″ text_font_size=”36px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”540px” module_alignment=”left” custom_margin=”0px||10px|” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||30px|” text_font_size_tablet=”32px” text_font_size_phone=”26px” text_font_size_last_edited=”on|phone” border_style=”solid”]Selection Criteria

[/et_pb_text][et_pb_text _builder_version=”4.7.7″ text_font=”||||” text_text_color=”#5b666d” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”540px” module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”16″ text_font_size_last_edited=”on|desktop” custom_css_main_element=”font-weight: 300;”]Our San Francisco Agency PR professionals will go through all the pitches and select 10 best ones to forward for the jury. Pay attention for example to your email headline and copy-paste any content in-line. Remember to add your company boilerplate – a short description of your company – if you have one. You can also read Steve’s three tips at the bottom of the page or listen to the Get Known podcast to hear straight from professional journalists their tips for good pitches. ​

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Journalist’s greetings to participants

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||||false|false” custom_padding=”0|30px|0||false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_column type=”1_2″ module_class=”seo-side-message” _builder_version=”3.25″ background_color=”#ffffff” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2021/11/Jari-new-1.png” title_text=”Jari Tanner” align=”right” admin_label=”IMG” module_class=”screenshot” _builder_version=”4.7.7″ custom_margin_tablet=”0px|||” custom_margin_last_edited=”off|phone” custom_padding_last_edited=”off|desktop” animation_direction=”right” border_color_all=”#eaeaea” use_border_color=”on” border_color=”#eaeaea” border_style=”solid” animation=”right” sticky=”off” always_center_on_mobile=”off”][/et_pb_image][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”||||” text_text_color=”#5b666d” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”540px” module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”16″ text_font_size_last_edited=”on|desktop” custom_css_main_element=”font-weight: 300;”]      “Complicated pitches don’t work. Pitches should be short and simple. Who, what, and why should I be interested is all you need to say. “ Jari Tanner, Associated Press

[/et_pb_text][et_pb_button button_url=”https://sanfrancisco3.wpengine.com/get-known-podcast/” url_new_window=”on” button_text=”Listen to more from Jari in his interview” button_alignment=”left” _builder_version=”4.7.7″ _module_preset=”default” custom_button=”on” button_bg_color=”#EAD51E” button_border_color=”rgba(0,0,0,0)” custom_margin=”30px||||false|false”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|on” _builder_version=”4.7.7″ _module_preset=”default” disabled=”on”][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image _builder_version=”4.7.7″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.7.7″ _module_preset=”default”]“Stay away from marketing and management slang in your pitches.” Erika Benke, freelance journalist for the BBC

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In collaboration with

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2021/11/sf-logo-250-1.png” alt=”PR for Global Growth | San Francisco Agency” title_text=”San Francisco Agency” align=”center” _builder_version=”4.7.7″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.7.7″ _module_preset=”default”]PR and communications agency for building global media relations

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2021/11/V-2.png” title_text=”V-2″ align=”center” _builder_version=”4.7.7″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.7.7″ _module_preset=”default”]Media Relationship Management tool developed by San Francisco Agency

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” disabled_on=”off|off|off” _builder_version=”4.7.7″ background_color=”#ffffff” custom_padding=”64px|0px|64px|0px|true|false” transparent_background=”off”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|30px|0||false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_column type=”1_2″ module_class=”seo-side-message” _builder_version=”3.25″ background_color=”#ffffff” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Slogan” _builder_version=”4.7.7″ text_text_color=”#262e32″ text_font_size=”36px” text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”540px” module_alignment=”left” custom_margin=”0px||10px|” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||30px|” text_font_size_tablet=”32px” text_font_size_phone=”26px” text_font_size_last_edited=”on|phone” border_style=”solid”]Don’t forget these things in your pitch

[/et_pb_text][et_pb_text _builder_version=”4.7.7″ text_font=”||||” text_text_color=”#5b666d” text_font_size=”18″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”540px” module_alignment=”left” text_font_size_tablet=”” text_font_size_phone=”16″ text_font_size_last_edited=”on|desktop” custom_css_main_element=”font-weight: 300;”]While doing the Get Known podcast, I regularly hear the same thing from journalists when I sit down with them. They get terrible pitches all the time. The kind that makes them laugh out loud and then completely forget what was being pitched or who was pitching. To avoid these most common mistakes:

  1. Focus on the purpose and impact of your product or service – not the product or service itself.
  2. Remember to have a human angle or story that connects with people.
  3. Be relevant to the beat of the journalist or the moment. Do your homework before getting in touch with the journalist.

In the end, bad pitches end up wasting journalists’ time and ruin your opportunity for growing a relationship with those journalists. So remember to look at your pitch with these things in mind before you submit.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2021/11/Steve-500-1.png” title_text=”Steve” align=”right” admin_label=”IMG” module_class=”screenshot” _builder_version=”4.7.7″ custom_margin_tablet=”0px|||” custom_margin_last_edited=”off|phone” custom_padding_last_edited=”off|desktop” animation_direction=”right” border_color_all=”#eaeaea” use_border_color=”on” border_color=”#eaeaea” border_style=”solid” animation=”right” sticky=”off” always_center_on_mobile=”off”][/et_pb_image][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]

Stephen Lee Director, Comms & PR Strategy San Francisco Agency

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_color=”#ead51e”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column type=”4_4″ module_id=”prpitchingguidebookbutton” _builder_version=”4.7.7″ _module_preset=”default”][et_pb_signup mailchimp_list=”Mailchimp-SFWebsiteAPIToken|de7378252d” success_action=”redirect” success_redirect_url=”https://sanfrancisco3.wpengine.com/wp-content/uploads/2022/01/PR-Pitching-Guidebook-1.pdf” success_redirect_query=”off|off|off|off|off” title=”Get your free PR Pitching Guidebook” button_text=”Download” _builder_version=”4.7.7″ _module_preset=”default” use_background_color=”off” link_option_url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_signup][/et_pb_column][/et_pb_row][/et_pb_section]