5 Reasons Why Your Company Needs PR
“Advertising is what you pay for; publicity is what you pray for.”
What is PR? Ironically, people in PR struggle to explain what it is that they do. Simply put, PR is the reputation business. PR is how well the public relates to your organization. It’s a delicate craft of persuasion and storytelling to convince your audience that your products, ideas, or accomplishments matter.
Find out below the top 5 reasons why your company needs PR.
1. Building brand recognition
Do people know who you are and why you make that amazing, industry-revolutionizing product? Do people even care?
With a well-formed PR strategy which targets the right audience, they will. This can take time and effort, but it’s worth it.
By narrowing down your target audience, your PR is more likely to be successful amongst that group, which ultimately takes your business forward.
Appealing to everyone may sound like a great idea, but you may alienate everyone in the process!
2. Earn trust for the future
Unlike expensive (like, really expensive) paid advertising that is guaranteed to feature you anywhere as long as your wallet can bear it, PR is earned.
PR is the long-term play you want to mature into, where you need to convince journalists and the media to cover your story.
Have you ever seen an advert and thought, “why do I see this?”, “I don’t relate to this”, or “it’s just spam”? Your audience becomes skeptical, and it’s frankly intrusive.
On the other hand, have you ever gone to a restaurant because someone told you it was delicious and the service was impeccable?
The same goes for PR. By being independently verified by a non-biased journalist, your company, product, or event suddenly gain much more credibility, which can be built upon in further PR campaigns.
3. Generate business leads
Ultimately, this is the bottom line for most companies. And finally, PR will help generate sales. It goes without saying if you have strong brand awareness in the media and your company’s visibility is high, people are more likely to want to buy from you.
Just landed an excellent, new business partner? Just received the funding that will accelerate your startup to stardom? Let people know.
Newsworthy items such as these are perfect examples of why people should care about your business.
5. Attract investors
This boils down to credibility… again! Being in the right media at the right time with a great message lets investors know that you’re a viable and worthwhile company who deserves their time and money.
There are many reasons why PR would be beneficial for your company; we can help you figure them out and help you achieve your company’s vision!