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A year of COVID-19 – why does this matter for PR?
A journalist once told me that change means news. What may seem irrelevant or not all that...
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Why your company won’t keep growing without a comms strategy
Comms strategies are not Ikea furniture. Although life would be much easier if they were. I...
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4 big PR pitching downfalls companies commonly make
How to make sure your PR efforts are a roaring success and not a miserable flop. Here are the most common downfalls to avoid in PR pitching!
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These are 5 of the most common mistakes Finnish companies make in PR
PR is a precision tool – don’t break it by using it as a sledgehammer to bash home your ideas. Here are the most common 5 mistakes Finnish companies make while doing PR!
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5 Reasons Why Your Company Needs PR
“Advertising is what you pay for; publicity is what you pray for.” What is PR? Simply put, PR...
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4 reasons why you need PR
We discuss 4 concrete benefits of taking on a long-term PR strategy in your communications, and how PR can boost your marketing as a whole.
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You’ve tried everything, but your marketing’s falling flat. Time to learn about PR.
There’s a time-worn saying that goes something like this - “a business without marketing is a...
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Make guest blogging a key part of your PR strategy – here are 3 ways how
If you type “guest blogging” into Google, you will see plenty of articles discussing the SEO...
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The role PR plays in supporting businesses during the coronavirus situation
There are currently more people indoors now than at any other time in history, but the...
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Why nobody writes about your press releases
The humble press release has been an important tool for sharing information with the media -...
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Start with WHY: An introduction to WHY discovery for your business
One of the fundamental questions that companies should always ask is “WHY?” Why do we exist?...
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PR agency vs in-house PR team: 4 things you need to consider before choosing
Many companies are clear why they need PR – it radically increases your visibility and...
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Neste Easy Deli: How adding a new touchpoint in brand communications disrupts the customer journey in unmanned filling stations
Finland is the land of technological, design, and engineering expertise. Finns tend to find...
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The best place to get media coverage, Slush Helsinki
Winter in Finland means one thing - Slush. And Slush means opportunities to get visibility for...
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Journalism and getting a story in the media: interview with journalist Tarmo Virki from CoFounder Magazine
Our resident storyteller and SF Academy course instructor John Cozzi sat down with Tarmo Virki...
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