Latest Buzz.
#1 PR & communications resource on real cases, practical advice and tips and tricks.
How to write a great funding announcement without getting lost in the process
First of all, let me congratulate you – not every startup raises significant funding from...
read more
No more funnels – why it’s time to start up your PR flywheel
Reputation building through PR is not a “one and done” activity, so stop using frameworks that...
read more
So what is news?
Many organizations struggle with limited internal PR and comms resources. One person with...
read more
A year of COVID-19 – why does this matter for PR?
A journalist once told me that change means news. What may seem irrelevant or not all that...
read more
Why your company won’t keep growing without a comms strategy
Comms strategies are not Ikea furniture. Although life would be much easier if they were. I...
read more
4 big PR pitching downfalls companies commonly make
How to make sure your PR efforts are a roaring success and not a miserable flop. Here are the most common downfalls to avoid in PR pitching!
read more
These are 5 of the most common mistakes Finnish companies make in PR
PR is a precision tool – don’t break it by using it as a sledgehammer to bash home your ideas. Here are the most common 5 mistakes Finnish companies make while doing PR!
read more
5 Reasons Why Your Company Needs PR
“Advertising is what you pay for; publicity is what you pray for.” What is PR? Simply put, PR...
read more
4 reasons why you need PR
We discuss 4 concrete benefits of taking on a long-term PR strategy in your communications, and how PR can boost your marketing as a whole.
read more
You’ve tried everything, but your marketing’s falling flat. Time to learn about PR.
There’s a time-worn saying that goes something like this - “a business without marketing is a...
read more
Make guest blogging a key part of your PR strategy – here are 3 ways how
If you type “guest blogging” into Google, you will see plenty of articles discussing the SEO...
read more
The role PR plays in supporting businesses during the coronavirus situation
There are currently more people indoors now than at any other time in history, but the...
read more
Why nobody writes about your press releases
The humble press release has been an important tool for sharing information with the media -...
read more
Start with WHY: An introduction to WHY discovery for your business
One of the fundamental questions that companies should always ask is “WHY?” Why do we exist?...
read more
PR agency vs in-house PR team: 4 things you need to consider before choosing
Many companies are clear why they need PR – it radically increases your visibility and...
read more