Witted Megacorp is the driving force accelerating the speed of software development and driving the digital transformation of organizations. With a challenger mindset in both business and marketing, Witted wanted a PR partner who could get the company’s message and individual experts into the media to help stand out in the crowded IT market – with improved PR results. San Francisco took on this challenge and together with Witted ideated numerous PR actions and angles to broaden the company’s PR possibilities and improve results.
Together with Witted’s leadership, San Francisco identified actionable PR topics and broader themes for Finnish media, ranging from IT industry media outlets and business media to general media. Our PR mix for Witted included industry experts insights, data-driven announcements, and new angles on popular topics such as digital transformation, AI and software development.
After the cooperation started in 2023, Witted has been featured continuously in IT industry media Tivi, business media outlets such as Kauppalehti and Talouselämä, with coverage also in Helsingin Sanomat about the company’s top management. The increased publicity has helped Witted build stronger media relations, stand out in the market and reach key decision-makers with their customer-focused messaging.
“Working with San Francisco’s team has helped us increase our media coverage in Finland and identify new PR angles and media opportunities. We were seeking a PR partner who truly grasped our disruptive 'zig-when-the-world-zags' philosophy, and San Francisco not only understood it but championed it. Their deep understanding of the media and the IT industry, combined with their proactive approach, has been invaluable in uncovering compelling PR narratives. The results speak for themselves: we have constantly increased our media hits, and our challenger message has carried through. We are delighted with the collaboration and wholeheartedly recommend San Francisco, especially our dedicated team, Sami and Toni.”