Vincit
Vincit was previously known for its strong PR efforts, but in recent years, the focus had shifted elsewhere – until August 2024. After that, the focus returned to earned media with the help of the San Francisco Agency. We workshopped with key people in the company and created an actionable PR strategy that has helped us achieve consistent results in the Finnish media. We have secured media coverage for them in the most relevant outlets, such as Yle, Kauppalehti, Talouselämä, and Tivi.
What we did
San Francisco helped to formulate Communications Strategy and PR Plan that led to launching PR efforts. There are many IT companies that compete for media visibility, but we were able to find fresh angles that received an immediate positive response from journalists. We’ve focused on various societal topics, such as working life, remote work, and accessibility, as well as key industry themes like commerce, SAP, and AI. Additionally, we have successfully identified compelling story angles in Vincit’s client cases and brought them to the media.
Media Hits
25
As Seen in
Achievements
Within the first months of cooperation, we have secured 25 media hits in Finland for Vincit. The Finnish media landscape is narrow for B2B companies, but with the right angles, we have been able to provide value to journalists and achieve consistent success month after month – especially with thought leadership articles that showcase Vincit’s expertise and strengthen their brand.
Petra Sievinen
CMCO
