U.S. PR, Media, and Culture CRASH COURSE
TUESDAY, MAY 27th, 2025, 12 – 15 EEST
This is an intensive hybrid 3-hour interactive workshop for communications people and executives that are beginning operations in the U.S. and plan to harness the media landscape for visibility and growth.
Join us live at Maria 01 in Helsinki or online!
GET KNOWN TRAINING WORKSHOP
ARE YOU READY For NORTH AMERICA?
Agenda
How to connect in America and get others to talk about you:
- Emotions and the brain
- Stories
- Making your own news
Cultural F&%#ups and Risks
- The “product first” problem
- Expressing passion
- Missed opportunities because we think we are not ready
- Remembering inclusivity
Learnings from journalists
- How the editorial process works
- Pitching 101 in the U.S.
- Big mistakes companies make when talking to a journalist
Checklist for launching communications in the U.S.
Agenda CONTINUED
Cost of Communications and Media
- How committed are you?
- The risks of opportunity and attention
- Expect to spend
- Unexpected costs
Targeting and Location
- Region by region approach
- Industry approach
- Superbowl approach
- Keeping in mind upcoming opportunities (e.g. L.A. Summer Olympics)
Building relationships to sell
- Who knows you?
- Managing first impressions: The ultimate extrovert meets the ultimate introvert
- Small talk
PRICE: 779€ + VAT / PER PERSON
YOUR TRAINING TEAM
KRISTIINA NIEMINEN
Kristiina Nieminen is Director, Comms & PR Strategy at San Francisco, specializing in U.S. media, journalism, and culture. Having lived and worked in Los Angeles, Kristiina also holds a Master’s degree from the University of Helsinki in English-language literature.
STEPHEN LEE
Stephen Lee (Steve) is Comms Strategy Director at San Francisco specializing in Nordic and U.S. cross-cultural communications. After living for almost 25 years in Finland, he currently resides in Denver, Colorado.
