The Perfect Media Pitch Competition

Sure, you can pitch to investors. But can you successfully pitch to a journalist to get your story told?
Submit your pitch

Are you coming to Slush 2021? Do you have what it takes to get the press interested in your story?

Give us your best shot – selected pitches win an interview with a top journalist.

Getting into the press is a combination of storytelling, being media savvy and timing. Pitching to investors and pitching to the press are very different from each other. When we pitch to the press, the goal is to share a story that connects to the readership the journalist is trying to reach.

How good is your comms team at making a journalist interested in your company’s story? Do they know how to earn media coverage and get you the visibility and credibility you need to be a global player? The perfect media pitch competition is your chance to have an internationally-renowned journalist consider your story.

This competition will put 10 of the best submitted pitches in front of the journalist jury and give them the opportunity to share it with the world. They will also provide feedback and advice on the pitches they have read when we announce the winners.

Competition Info

Who can participate?

Any company, organization, or team participating in Slush 2021. Big, small, from any country, everyone attending Slush is welcome to give it a shot.

One pitch per team.

How to participate?

Send your pitch in English to us via e-mail to pitch@sanfrancisco.fi, just like if you would be writing it to a journalist.

Deadline for submission is Friday, November 26th, 2021 at 4 PM (EET).

Finalist or winner?

The 10 finalists will be notified on Tuesday, November 30th before Slush.

The winner will be announced on Wednesday, December 1st at the Valosan booth at 2 pm (EET).

The Perfect Media Pitch Competition | San Francisco Agency - Marketing & PR for Global Growth

Selection Criteria

Our San Francisco Agency PR professionals will go through all the pitches and select 10 best ones to forward for the jury.

Pay attention for example to your email headline and copy-paste any content in-line. Remember to add your company boilerplate – a short description of your company – if you have one.

You can also read Steve’s three tips at the bottom of the page or listen to the Get Known podcast to hear straight from professional journalists their tips for good pitches.

Journalist’s greetings to participants

The Perfect Media Pitch Competition | San Francisco Agency - Marketing & PR for Global Growth

 

 

 

“Complicated pitches don’t work. Pitches should be short and simple. Who, what, and why should I be interested is all you need to say. “

Jari Tanner, Associated Press

In collaboration with

The Perfect Media Pitch Competition | San Francisco Agency - Marketing & PR for Global Growth

PR and communications agency for building global media relations

The Perfect Media Pitch Competition | San Francisco Agency - Marketing & PR for Global Growth

Media Relationship Management tool developed by San Francisco Agency

Don’t forget these things in your pitch

While doing the Get Known podcast, I regularly hear the same thing from journalists when I sit down with them. They get terrible pitches all the time. The kind that makes them laugh out loud and then completely forget what was being pitched or who was pitching.

To avoid these most common mistakes:

  1. Focus on the purpose and impact of your product or service – not the product or service itself.
  2. Remember to have a human angle or story that connects with people.
  3. Be relevant to the beat of the journalist or the moment. Do your homework before getting in touch with the journalist.

In the end, bad pitches end up wasting journalists’ time and ruin your opportunity for growing a relationship with those journalists. So remember to look at your pitch with these things in mind before you submit.

The Perfect Media Pitch Competition | San Francisco Agency - Marketing & PR for Global Growth

Stephen Lee
Directors, Comms & PR Strategy
San Francisco Agency

Tell us your story