The Art of PR: Techniques, Tactics, and More

So we’ve established the reasons why PR is important for your company and that the humble press release is still the right tool for the job in our previous posts, yet there are still plenty of nuances which we can dig out surrounding the art of PR. Bottom line up...

Why nobody writes about your press releases

The humble press release has been an important tool for sharing information with the media – and the public at large – for more than a century. Throughout that time, its structure, format, and intended use have remained remarkably intact. Even so, is the...

5 Reasons Why Your Company Needs PR

“Advertising is what you pay for; publicity is what you pray for.” What is PR? Ironically, people in PR struggle to explain what it is that they do. Simply put, PR is the reputation business. PR is how well the public relates to your organization. It’s a delicate...

How HUONE used PR to crush their equity crowdfunding target

HUONE, or simply “room” in English, is a company with momentum. Regularly popping up as Finnish business award recipients, HUONE is a great example of how a focused, innovative offering can leverage crowdfunding PR to become a successful brand. By becoming a business...